Embedded Files
Case Study:
I led the development of Singlife's first-ever Metaverse proof-of-concept, creating an immersive platform for insurance advisory and partner engagement within 2 months.
In the period, I self-taught and implemented a technical stack including Unity development platform, Blender for 3D modeling, and C++ programming. I designed interactive virtual environments to demonstrate innovative insurance discovery and advisory experiences, while showcasing partnership possibilities across startup, FI, and non-FI ecosystems.
Overview
Insurance Advisory
Designed with the intention to empower Financial Advisors with innovative tools to provide an elevated customer experience.
Partnerships Enabler
Created with the aim to demonstrate the art of possible to partners across start-ups, financial institutions (FI), and non-FI ecosystem.
More About Insurance Advisory
Building different personals to address possible financial needs at various life stages, providing customers access to a realstic and relatable experience
Advisors can have avatars and navigate the metaverse to demonstrate various product offerings in real-time and provide new-age customer service
Enable advisors to show illustrations of relavant products and services from the product shelves to the potential customers, in relation to their current life stage and financial needs
More About Partnerships Enabler
Walkthrough of the identified use cases across product and distribution innovation categories tp demonstrate the art of possible
Exhibit the innovative models live with existing ecosystem partners, providing the viewer with a visual way of experiencing the journeys of envisaged propositions
Showcase enterprise-wide commitment to digital transformation through successful quick adoption of emerging technologies like Metaverse
How it's done?
Crafting the Story
The first step involves building detailed business cases addressing unique insurance needs across customer lifecycles, from first-job income protection to family wealth planning. Following that, mapping tailored personas and customer journeys that reflect real-world financial challenges and aspirations, enabling more meaningful and relevant engagement with the insurance products.
2. Selecting the Metaverse Building Blocks
After finalizing user experience design and business requirements, the optimal technology stack for Metaverse development was selected and planned. Unity was chosen as the primary game engine for web application development, leveraging its adaptive capabilities for cross-platform compatibility without mobile dependencies through WebGL. This allows for seamless web accessibility suitable for Financial Advisors or Business Development Partners to access the tool on-the-go.
AWS was chosen as the hosting cloud infrastructure for scalable computing requirements and reliable performance, while integrating Spatial for immersive environment creation and ReadyPlayerMe for avatar customization.
3. Designing the Metaverse Journey
The development of Metaverse began with detailed environment modeling in Blender, where I constructed professional spaces optimized for insurance advisory and product discovery. I created custom 3D assets including interactive displays, meeting areas, and product showcase zones, implementing materials and lighting that aligned with brand guidelines. The financial advisor avatars were meticulously designed with professional characteristics and rigged for realistic animations, while ReadyPlayerMe integration enabled customizable user representations within our virtual environment.
Working in Unity, I implemented C# scripts for interactive elements and avatar control systems, incorporating WebGL for browser-based rendering and AWS services for cloud deployment. The development included complex animation controllers for advisor movements, IK (Inverse Kinematics) systems for natural gestures, and UI frameworks for intuitive navigation. I integrated Spatial's environment features with custom shaders and post-processing effects, creating a performance-optimized platform that maintained professional aesthetics while enabling seamless user interactions through a gamified journey.
4. Publishing the POC
Finally, the Metaverse proof-of-concept was deployed on AWS cloud platform, utilizing EC2 for hosting, CloudFront for efficient delivery of 3D assets, and S3 buckets for content storage. The POC implementation focused on core functionality, leveraging basic AWS services to demonstrate platform viability while maintaining cost efficiency through optimized resource utilization.
Page updated
Google Sites
Report abuse